CSR - sustainability reporting
Long-term strategic brand management
Today, companies are increasingly expected to assume social responsibility in terms of environmental, economic and social issues. It can even be decisive when seeking new work or, as a customer, when choosing a supplier.
Sustainability work or Corporate Social Responsibility, CSR, has been much discussed in recent years and is today a permanent item on many corporate agendas. To demonstrate the company's social commitment it is important to prepare a sustainability report. This shows how the company takes responsibility for a sustainable society, and is today an important tool for creating confidence among the company's customers, suppliers and employees.
Show your commitment and increase profitability
Sustainability reports are particularly important for principals and customers in the public sector and for private companies which are actively involved in CSR issues. They often prefer suppliers who can also demonstrate that they take responsibility. The ability to demonstrate the company's commitment through a sustainability report can be what makes your company successful in a tender procedure. It can also attract skilled employees, key customers and keep the owners satisfied.
A company that can show that it takes responsibility for the environment and people can often see its profitability and value grow. When you are looking for the best approach to optimise your resource utilisation, in many cases the company succeeds in lowering its costs, finding new customers and perhaps even adding new products and services.
Seven quick questions that every business should ask itself:
- How can your brand be strengthened with a more clearly defined CSR programme?
- What CSR requirements come from your customers or employees?
- How do your competitors work with CSR?
- What is your CSR commitment currently?
- What can your company do more of for the part of the company that impacts on society from an economic, environmental and social perspective?
- How do you continuously develop a CSR programme?
- How do you communicate the work you are doing in this area?